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Our Story
Amoré was founded in 2021 on the belief that true style should feel like second nature and resonate with who you are. With roots in Paris, London and New York, we draw inspiration from major cities around the world to create pieces that feel just right for you—uniquely you. We are not just another lifestyle brand. We are a product-driven brand that stands for uncommon quality and the beauty of effortless choices.
Quality
Amoré prioritizes quality by meticulously curating each design. From technical sketches to fabric selections and mood boards, we ensure that every detail reflects our dedication to elegance and craftsmanship. By embracing timeless styles and refined materials, Amoré creates pieces that embody modern sophistication and enduring beauty.
Sustainability
At Amoré, we are focused on the future of our planet. We believe that using sustainable, fairly traded fabrics is an important way to reduce our footprint. However, we recognize that the cost and limitations of fully sustainable fabrics can make them difficult to use exclusively.
That’s why we currently incorporate 20% sustainable fabrics into our collections. This balance allows us to offer elegant, high-quality pieces at an affordable price—because every woman deserves to feel confident and beautiful.
In The Future
We will continue to look for high-quality and affordable sustainable fabrics, and continue to improve our supply chain, try to reduce waste in the production process. Our goal is to have more than 90% of our products made from sustainable fabrics by 2030.
Our Purpose
Amoré is creating a sophisticated style universe for confident, modern women who move effortlessly between work and leisure. Breaking free from the limitations often imposed on personal style, Amoré offers ever-evolving, elevated pieces that are versatile, easy to wear, and designed to celebrate both individuality and togetherness.